Mobile App Development
Food2Near — Healthy Food Delivery App
A health-conscious food delivery startup in Europe engaged Modgenix to take their concept from zero to a fully launched mobile application on iOS and Android. Food2Near is a healthy meal delivery platform designed specifically for health-conscious consumers — offering nutritionally balanced, freshly prepared meals delivered directly to their door with full nutritional transparency.
Name:
Food2Near — Private Client
Categories:
Mobile App Development · UI/UX Design · Health Food
Location:
Confidential — Europe
Date:
October 2024
Status:
100% Satisfied
Duration:
05 Months
Working Process
Challenge of this Case
The core challenge was designing a healthy food app that made nutritious eating feel genuinely exciting and desirable rather than medicinal or restrictive. Many health food digital products fail because they look and feel like a wellness clinic rather than a food brand. Food2Near needed to feel as vibrant and appetizing as any premium food delivery competitor.
- Developed brand identity from scratch including logo, green/yellow color palette, and playful typography system
- Designed complete Figma design system with 200+ components covering all app screens and interaction states
- Built a guided onboarding flow collecting dietary preferences, health goals, and delivery location in under 90 seconds
- Developed real-time GPS order tracking with live driver location and estimated delivery time visualization
- Implemented dietary filter system (Vegan, Vegetarian, Gluten-Free, High Protein, Low Carb) across all menu items
- Built social authentication (Google, Facebook) alongside email registration to minimize onboarding friction
Services Delivered
- Brand Identity Design (Logo, Colors, Typography)
- Complete Figma Design System (200+ Components)
- All Screen Design (35+ Screens Including All States)
- React Native Mobile App Development (iOS & Android)
- Real-Time GPS Order Tracking Integration
- Social Authentication & User Management
- Dietary Preference Engine Development
- App Store & Google Play Submission Management
Key Results
- Complete app from zero concept to App Store and Google Play live in 20 weeks
- 200+ Figma components created for the complete design system
- Onboarding completion rate: 91% — industry benchmark for food apps is 58%
- First order conversion rate within 24 hours of registration: 67%
- Average order value: 34% above market benchmark due to effective upsell and meal bundle UX
- Google Play Store rating: 4.9 stars within the first 6 weeks of launch
FAQ
Frequently asked questions
Everything you need to know about working with Modgenix — from how we engage to how we deliver results across every service we offer.
The dietary preference engine was built as a tag-based
filtering system applied across all menu items. Each meal
item is tagged with all applicable dietary attributes
(Vegan, Vegetarian, Gluten-Free, High Protein, Low Carb,
Dairy-Free, Nut-Free) by the content management team.
The user's saved preference profile automatically filters
all menu views to show only compliant items — with the
option to temporarily override filters for individual
browsing sessions.
Real-time tracking is built on Google Maps Platform
with a WebSocket connection between the driver's mobile
device, the backend order management system, and the
customer app. The driver's GPS location is updated every
8 seconds and reflected on the customer's tracking map
in real time — along with a dynamically calculated ETA
that accounts for current traffic conditions.
We ran extensive A/B testing on the onboarding flow
during the beta period — testing different screen counts,
field orders, copy variations, and social login placement.
The winning variation reduced the original 6-screen
onboarding to a 3-screen flow, moved social authentication
to the front of the registration experience, and replaced
clinical dietary terminology with friendly, relatable
language. The result was a 91% onboarding completion rate.
Food2Near runs on a Node.js backend deployed on AWS
with auto-scaling configured for peak meal ordering periods
(lunch and dinner windows). The database layer uses
PostgreSQL for order management and user data, Redis for
real-time session management and caching, and AWS S3
for food photography storage served through CloudFront CDN.
Yes — a restaurant partner web portal was built alongside
the customer app allowing approved restaurant partners to
manage their menu items, photography, pricing, availability,
and dietary tags through a simple content management
interface. New menu items are reviewed by the Food2Near
team before publishing to maintain quality standards
across the platform.